ABOUT ME

Sarah Lindemuth graduated from the University of South Florida with a Bachelor of Arts degrees in Advertising (a Zimmerman Advertising Graduate) and Psychology. She has worked for the University of South Florida’s Department of Testing & Evaluation and the Psychology Department. Upon graduation, she continued to work with Media General, CENTRO and The Tampa Tribune’s Research Department, studying content and media reach across various audience segments.

For over a decade, Lindemuth served as a research lead at a Tampa Bay consulting firm. There, she worked directly with clients to design, manage, implement and report both quantitative and qualitative studies on a wide range of subjects. Her primary research experience spans a variety of methodologies including focus groups, research panels, surveys (via telephone, direct mail and online), and secret shopper programs. Studies included employee culture, consumer satisfaction, citizen sentiment, A/B testing, retention, brand awareness tracking and employee satisfaction.

As a consultant today, Lindemuth uses all mentioned methodologies to facilitate data-driven decision-making in companies and organizations, large and small. She translates data from interviews, focus groups, surveys and existing collections into point-in time stories, then works beside leadership to translate findings into next steps, meaningful recommendations and longer-term plans for sustainable and equitable workplaces.

She is a proud graduate of Leadership Tampa Bay, Leadership St. Pete and the FBI Citizens’ Academy, and is a Leadership Tampa Bay ex officio.